The label was drawn for print, the website was themed from a template, and the packaging line has outgrown both. Nothing is broken; nothing is the same company, either.
We build the identity and the storefront from one grid, so a customer who meets the product on a shelf and again on a phone meets the same brand twice.
Where we design the product too — packaging, objects, hardware — the coherence runs deeper: the unboxing, the datasheet and the product page are the same drawing at different scales.
