Concept & product strategy
What it must do and what it must cost, settled before anyone argues about looks.
From first sketch to production files: concept, colour and material, prototypes you can drop, and drawings the factory agrees with.
Industrial design is where the grid meets gravity. Every part accounted for, every line earning its place.
Mechanism before moodboard. The enclosure is drawn around what it has to house.
Colour, material and finish, chosen for the production line, not the render.
Prototyped, broken, prototyped again. Alongside engineers, never upstream of them.
Production files out. The datasheet, unboxing and launch site all come off the same geometry.
Industrial design is where the grid meets gravity. We draw physical products with the discipline we bring to a page: every part accounted for, every line earning its place.
What it must do and what it must cost, settled before anyone argues about looks.
Chosen with the suppliers who will actually make it.
Real materials and real assembly. Prototypes you can hold, drop and take apart.
Tolerances agreed on the drawing, not discovered on the line at 6am.
Unboxing, manuals and service guides drawn from the same geometry.
Renders, photography direction and the launch site, so the story arrives intact.
What the product must do and what it must cost to make, before anyone talks about how it looks.
Two or three buildable directions, drawn not rendered, with the honest tradeoffs written beside them.
Materials chosen with real suppliers, then prototypes you can hold, drop and take apart.
Production files drawn with the factory and your engineers, not thrown over a wall.
Datasheet, packaging, photography and launch site come off the same geometry as the enclosure.
Working with us is deliberately unexciting in all the ways that matter. Here is exactly what you can hold us to.
Mechanical and production engineers review from week one, while changes are cheap.
Real materials, real assembly and real failure modes, before tooling.
Specified the way manufacturers actually ask for them.
Not sure where your project fits? Book the call. Half an hour, no charge, and we’ll tell you honestly if we’re the right office for it.
The things people usually ask on the first call. If yours is not here, ask us.
We design alongside your engineers or our engineering partners. We own form, CMF and DFM detailing; structural and electronic engineering stay with specialists.
Yes, and we prefer to. We review drawings with your manufacturer from the concept stage.
After the first call you get a fixed fee for the first phase, so you can stop at any gate.
Always, before the first real conversation about the product.
Sectors where we know the buyers, the constraints and the shortcuts. If yours is not listed, the first call costs nothing.